Why LOFT. Earned a Place in Our Workshop

Before any new product earns a place on our shelves, it has to earn its place in our workshop first, especially care products.

That's exactly how LOFT. found its way into Machinehead Moto.

Every week we're working on motorcycles in our workshop in Guildford. Some are in for accessory installations, others are undergoing custom builds, and many simply need preparing before heading back out to their owners.

Alongside that, we're out riding ourselves—exploring the Surrey Hills, hosting off-road events, heading out on our Sunday ride outs with our community and, when adventure calls, taking on dusty trails and desert adventures.

Every one of those bikes eventually needs cleaning.

Not because we're obsessed with spotless motorcycles, but because looking after your bike is part of enjoying it.

What is LOFT.?

LOFT. is a British motorcycle care brand built around one simple idea: motorcycle cleaning should be straightforward, effective and enjoyable.

Developed by a rider who's part of the Machinehead Moto community, the range has been designed specifically for motorcycles, using pH-neutral, biodegradable formulas that are safe on all motorcycle surfaces, with recyclable aluminium bottles throughout.

Rather than making motorcycle care complicated, LOFT. focuses on products that clean, protect and maintain your bike properly, leaving you with more time to do what really matters—ride.

Explore the full LOFT. Motorcycle Care collection.

Why We Chose LOFT.

When we were first introduced us to LOFT., we didn't decide to stock it because it looked good or because it was something new.

We started using it.

On customer bikes.

On custom builds.

After fitting accessories.

After muddy off-road ride events at Loseley Park.

After Sunday mornings on our ride outs through the Surrey Hills.

After dusty desert enduro and trail rides.

After workshop builds.

And after every one of those rides, we came to the same conclusion.

It works.

LOFT. The Wash Ready-to-Use safely removes road grime, mud, insects and everyday dirt without fuss. If you wash your bike regularly, LOFT. The Wash Concentrate makes over 10 litres of wash from a single bottle, giving you the same cleaning performance with less packaging.

LOFT. The Shield Ceramic Spray leaves behind a ceramic layer that helps repel water, dirt and road grime while making every future wash quicker and easier.

No complicated routine.

Just motorcycle care that fits naturally into life with a bike.

If it didn't stand up to life in our workshop, it wouldn't be on our shelves.

More Than Clean Bikes

For us, LOFT. is about more than washing motorcycles.

It's about taking pride in what you ride.

It's about looking after your investment.

It's about keeping motorcycle care simple, using only the products you need, so you spend less time cleaning and more time riding.

That's why LOFT. has become part of our workshop routine—and why we're excited to share it with our customers.

What's Next?

We'll be sharing the workshop techniques we use every day through guides, videos, demonstrations and practical bike care tips.

We'll be showing how we clean customer bikes after custom builds, how we look after our own motorcycles, and how we prepare bikes after everything from Sunday ride outs to muddy off-road events and long-distance desert adventures.

We'll also be hosting dedicated LOFT. Bike Care Days. Keep an eye on our Events Calendar to see upcoming dates, where riders can watch the products in action, ask questions and pick up practical workshop tips from the team.

Our aim isn't just to sell motorcycle care products.

It's to help more riders enjoy looking after their motorcycles.

Wash. Shield. Ride. Repeat.

Our first LOFT. Bike Care Day is coming soon.

Join us at Machinehead Moto for wash & protect demos in the workshop, out in the yard and in our Ride-In Garage.

We'll show you the products we use, the techniques we've developed and how to keep your motorcycle looking its best without overcomplicating the process.

Whether you're looking for a quick wash before your next ride or long-lasting ceramic protection, browse the complete LOFT. Motorcycle Care collection to see the products we use every week in our workshop.

Bring your bike, grab a coffee, meet other riders and see LOFT. in action.

Subscribe to our newsletter to be the first to hear when the date is announced, or visit our Events Calendar for upcoming events.

The products we trust in our workshop. Now available for your own garage.